Catholic Charities Identification & Brand Guidelines
Design and production: Whitney Waters
Design Director: Bart Crosby

Teacher Formation Donor Prospectus
Design: Whitney Waters
Page 2 graphic: Courtney Bishop

African American Heritage Prayer Service and Classroom Resources
Designer: Whitney Waters
Photographic effects: Whitney Waters

Spectrum Health is Western Michigan's largest employer with 11 hospitals and 170 ambulatory service sites.

BrandSite Visual Identity Standards online resource
Crosby Associates
Principal, lead designer and copywriter: Bart Crosby
Project manager and copywriter: Whitney Waters
Production: Whitney Waters and Julie Wright
Ongoing content manager: Whitney Waters
Web designer: Eric Wagner, True story.
Web developer: Thirdwave

Sign program
Crosby Associates
Principal and lead designer: Bart Crosby
Project management: Whitney Waters and Bart Crosby
Production: Whitney Waters and Julie Wright

Sign system manuals
Crosby Associates
Principal and lead designer: Bart Crosby
Production: Julie Wright and Whitney Waters

Spectrum Health Medical Center interactive map tool
Crosby Associates
Principal and lead designer: Bart Crosby
Project manager and production: Whitney Waters
Isometric imaging: ImageFiction
Interactive developer: Elexicon

Titles, credits and interstitials for Spanish-language broadcast Mass, music and discussion airing on Univision Chicago on Sunday mornings.

Design: Whitney Waters
Animation: Whitney Waters

Archdiocese of Chicago Vocations Materials
Trading cards and flier examples
Design: Whitney Waters

The Archdiocese of Chicago serves more than 2.2 million Catholics in Cook and Lake Counties, encompassing 221 parishes, 157 schools, two seminaries and 16 hospitals. Whitney began her work with the organization in 2015 while at Crosby Associates. Since 2019, she has been the full-time director of design at the archdiocese.

Website
Ongoing website content: Whitney Waters
Original design: Crosby Associates
Principal and lead designer: Bart Crosby
Senior designer: Gosia Sobus

Child Protection Brochures
Design: Whitney Waters
Photos: Karen Callaway, Shutterstock

Cooking with Clergy Postcard
Design: Whitney Waters

Employee Relations Newsletter
Design: Whitney Waters

Estate Planning Brochure
Design: Whitney Waters
Photos: Karen Callaway, Brian Brach, Natalie Battaglia

Consejo Hispano Premios Buen Samaritano Flier
Design: Whitney Waters
Drawing: Rembrandt; courtesy of Rijksmuseum

Teacher Recruitment Ad Campaign
Design: Whitney Waters
Art direction: Whitney Waters and Gosia Sobus
Photos: Rob Hart (l) and Natalie Battaglia (r)

Enrollment Ad Campaigns
Design: Whitney Waters
Art direction: Whitney Waters and Gosia Sobus
Photos: Rob Hart and Shutterstock

DMI Survey Social Media for Parishes
Image choices provided for parishes to reach their primary demographic in a campaign to encourage survey participation.

Designer: Whitney Waters
Photography: Karen Callaway, Natalie Battaglia

Liska + Associates Website

Art Director: Steve Liska
Design and site development management: Whitney Waters
Developer: Bear Group

Other client work at Liska (view on website):
Brininstool + Lynch
Erikson Institute
Global Payments
Pritzker Architecture Prize

Edward Jones Investments, with more than 12,000 locations, has more local brokerage offices than any other firm in the U.S. Crosby Associates simplified the original name, Edward D. Jones & Co., and created a comprehensive visual identity and branding program.

Sign program
Crosby Associates
Principal and lead designer: Bart Crosby
Project manager: Whitney Waters
Production: Whitney Waters and Crosby Associates staff

Edward Jones Dome, St. Louis sign program
Crosby Associates
Principal and project lead: Bart Crosby
Project director: Carl Wohlt
Project manager and production: Whitney Waters

Stationery and forms
Crosby Associates
Principal and lead designer: Bart Crosby
Production: Whitney Waters and Crosby Associates staff

Identification standards
Crosby Associates
Principal and lead designer: Bart Crosby
Production, additional copywriting and editing: Whitney Waters

A.T. Kearney is a leading global management consulting firm with offices in more than 40 countries.

Sign program
Crosby Associates
Principal and lead designer: Bart Crosby
Project management and production: Whitney Waters

OneFirm Visual Identity Manager online tool
Crosby Associates
Principal, lead designer and copywriter: Bart Crosby
Production: Crosby Associates staff
Production, project coordination, content management and additional copywriting: Whitney Waters
Web developer: Thirdwave LLC

Formed by the merger of Pharmacia & Upjohn with G.D. Searle, major pharmaceutical organization Pharmacia is now part of Pfizer, Inc.

Global sign program
Crosby Associates
Principal and lead designer: Bart Crosby
Project manager: Whitney Waters

Stationery
Crosby Associates
Principal and lead designer: Bart Crosby
Production: Whitney Waters

The University of Chicago Graham School of Continuing Liberal and Professional Studies enrolls 6,000 students each year in credit and non-credit enrichment courses across a wide range of disciplines.

Print advertising
Crosby Associates
Principal: Bart Crosby
Project director: Joanna Vodopivec
Copywriting: Whitney Waters and Joanna Vodopivec
Production: Whitney Waters

Outdoor advertising
Crosby Associates
Principal: Bart Crosby
Project director: Joanna Vodopivec
Copywriting: Joanna Vodopivec, Whitney Waters and Bart Crosby
Production: Whitney Waters

Cole Taylor Bank is a leading middle market bank in the Chicago area.

Sign program
Crosby Associates
Principal and project director: Bart Crosby
Lead designer: Carl Wohlt
Project manager: Whitney Waters

Brochure
Crosby Associates
Principal and project director: Bart Crosby
Lead designer: Carl Wohlt
Illustrator: Whitney Waters

Active is a premier print and graphic communication provider in Cicero, Illinois.

Stationery and forms
Crosby Associates
Principal and lead designer: Bart Crosby
Production: Whitney Waters and Julie Wright
Printer: Active

Exterior sign
Crosby Associates
Principal and lead designer: Bart Crosby
Project manager and production: Whitney Waters

New Year card
Crosby Associates
Principal and lead designer: Bart Crosby
Production and project management: Whitney Waters
Printer: Active

Hewitt Associates was the leading global human resources outsourcing and consulting firm in the US. It is now part of Aon.

Sign program
Crosby Associates
Principal and lead designer: Bart Crosby
Project manager: Whitney Waters

OneLook Visual Identity Resource
Crosby Associates
Principal and lead designer: Bart Crosby
Production: Crosby Associates staff
Production, project coordination and copywriting: Whitney Waters
Web developer: Thirdwave